Jakarta – PT. Kharisma Pemasaran Bersama Nusantara (PT KPBN) successfully held its inaugural Tea Auction event in 2026. The event took place at the PT KPBN Head Office located at Jl. Cut Meutia No. 11, Menteng, Jakarta on Wednesday, January 7, 2026. This event was attended by a number of important figures in the national tea industry who collaborated to strengthen Indonesia's tea sector.

Some of the figures present at the event included Petrus Budiman, Head of Holding Sales Marketing Strategy Division, Mr. Laely, Head of Marketing Division, and Director of PT KPBN, M. Iswan Achir. Also present were Muhammad Zulham Rambe, SEVP Ops PT KPBN, Tirta Karma Senjaya, Head of Bappebti, KBI Director Mr. Sidu Solihin, and Farid Akbani, Chairman of the Jakarta Tea Buyers Association (JTBA). Not to forget, colleagues from PT Perkebunan Nusantara (PTPN) as tea producers also participated in this event.

This Tea Auction event, attended by business actors and tea buyers, was not only a platform for transactions but also an important forum for strategic collaboration among tea industry players. This aims to strengthen the competitiveness of Indonesian tea in both domestic and international markets.

In line with this, Petrus Budiman, Head of Holding Sales Marketing Strategy Division, also reminded that synergy between producers and buyers is crucial for building a sustainable tea ecosystem. "Events like this are not just about buying and selling transactions, but also an opportunity to strengthen relationships among all parties involved in the tea industry. We believe that this collaboration will open up great opportunities for the advancement of the Indonesian tea industry," he added.

With the successful execution of PT KPBN's inaugural Tea Auction in 2026, it is hoped that this will become an important barometer in strengthening the national tea sector. Going forward, the Indonesian tea industry can be more competitive in the international market and create broader business opportunities for all involved stakeholders.