KPBN News

Indonesian coffee gets major promotion in Milan, Italy



The promotions, taking advantage of outdoor mobile media was an innovation of the Indonesian Trade Promotion Center (PPPI/ITPC) in Milan and was inaugurated by the Indonesian Ambassador to Italy, Cyprus, Malta and UN organizations, August Parengkuan in Piazza Cairoli-Castelo Milano, Firday (27/5).IPTCMilan Chief Agung Pramudya FR in a press release on Sunday explained that three tram carriages would cross Duomo, the Via Torino business area, the Offices of the Milan Chamber of Commerce in Via Meravigli, Palazzo di Giustizia, Largo Augusto, Corso Porta Vittoria, Porta Vittoria Train Station and Corso Magenta, the location of the Santa Maria Della Grazie Church which hosts the `The Last Supper` mural painting by Leonardo da Vinci.Agung said that Italian community and business people were not very familiar with Indonesia so promotion needed to be stepped up.His team was committed to full implementation of intensive and integrated promotions by installing posters at strategic Metropolitana stations in Milan, and on the sides of 18-meter long buses passing through important places likeCastelo Sforzesco, Museo del Design, Triennale, Cadorna Train Station, Turati which is the area for consulates and foreign embassies, immigration offices and Mosca Train Station.In the inauguration of tram advertising attended by the Italian Honorary Consul for Indonesia Jaccopo Fusaia, Agriculture Attaché Yusral Tahir, Trade Attaché Sumber Sinabutar; Ambassador August Parengkuan said the KBRI continued to work with ITPC Milan to introduce Indonesia to Italian business people, not just on an import basis but also to attract them to become investors.`This activity is a follow-up to the promotions since the 2015 Milan Expo, and with several business forum activities in Italy, several Italian businessmen have visited Indonesia, especially since Italian President Mattarela visited Indonesia in November 2015,` he said.He added that ITPC Milan was active and very good at implementing promotions in Milan, the central city for business in Italy.The Ambassador acknowledged that the lack of historical connection between Indonesia and Italy, as well as the language difference, were key problems in doing business, therefore he felt that Indonesia should continue to be active given that the potential business between the two countries was very large.Meanwhile, concerning the promotional design on the tram media Agung explained that Italy was very close to the culture of drinking coffee and Indonesia also had superior coffee products.Therefore, his team used superior coffee products on the tram with the slogan `Noi e il caff` siamo due anime inseparabilli. Il suo aroma e il rituale che ci sveglia ogni mattina (We and coffee are two souls that are inseparable. Its aroma and its ritual are what awaken us every morning). Meanwhile, inside the tram werephotos with a palm oil theme for green energy purposes. The big threeAgriculture Attaché Yusral Tahir explained that Indonesia was the 3rd largest coffee producer in the world after Brazil and Vietnam.The total export of Indonesian coffee at the moment is 12,317 tons, up by approximately 7.9 percent (ICO 2016), he said.Italian people were selective coffee drinkers, with a consumption of 5.8 kg/person. At the moment Indonesian coffee in a green bean form filled approximately 5.8 percent of the 529,000 ton of Italian demand.Apart from coffee, other superior Indonesian products for the Italian market are palm oil, chocolate, tropical fruit and spices.
Editor: B Kunto Wibisono
http://www.antaranews.com/berita/563850/indonesia-besar-besaran-promosikan-kopi-di-milan-italia

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